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Dead Celebrity Hologram Ethics II: Afterlife

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As noted in the previous essay, it can be argued that the likeness of a dead celebrity is a commodity like any other and thus can be inherited and used as the new owner sees fit. On this view, the likeness of a celebrity would be analogous to their works (such as films or music) and thus its financial exploitation would be no more problematic than the sale of movies featuring actors who are dead. This view can be countered by arguing that there is a morally relevant difference between putting a hologram of a dead celebrity on tour and making money off sales of their music or videos of past concerts. Similar arguments can be made about using the likeness of a dead celebrity in new media, such as in a commercial or movie. As with any analogy, one way to respond is to find a relevant difference that weakens (or breaks) the analogy. One relevant difference that would seem to weaken the analogy is that the celebrity (presumably) consented to participate in their past works and did not do. . .

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News source: A Philosopher's Blog

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