What makes a good campaign slogan?

Slogan-wise, this year’s presidential campaign gives us Donald Trump’s “Make America Great Again” and Hillary Clinton’s “Stronger Together” and “I’m with Her.” Trump’s slogan is a call to bring
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Slogan-wise, this year’s presidential campaign gives us Donald Trump’s “Make America Great Again” and Hillary Clinton’s “Stronger Together,” “Fighting for us,” and “I’m with Her.” Trump’s slogan is a call to bring something back from the past. Clinton’s are statements of solidarity. Phonetically, “Make America Great Again” has a characteristic sound shape, with its repeated m’s, k’s and g’s. “Stronger together” and “Fighting for us” likewise repeats sounds for phonetic unity. Both Trump and Clinton assert values—greatness in one case, and strength and fight in the other. By the wayside now are “Feel The Bern,” “TrustTed,” “Telling it like it is,” and more. Campaign slogans, whether official or unofficial, have some recurring linguistic themes and devices. References to greatness, strength, peace, prosperity, progress, pride, and personality often play a role. The unofficial slogans that appear on signs, stickers and buttons often to poke at the other side. And poetic wordplay is often. . .

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News source: Linguistics – OUPblog

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