kNOwMORE, Sexual Violence & Brands

Florida State University, which is across the tracks from my own Florida A&M University, has had some serious problems with sexual violence involving students. One response to this has been the
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Florida State UniversityPhoto credit: Wikipedia) Florida State University, which is across the tracks from my own Florida A&M University, has had some serious problems with sexual violence involving students. One response to this has been the creation of a student driven campaign to address the problem with a brand and marketing:   Students developed the “kNOw More” brand to highlight the dual message of Florida State’s no tolerance stance on sexual violence and education efforts focused on prevention. Students also are leading marketing efforts for a campaign, “Ask. Respect. Don’t Expect,” aimed at raising awareness among their peers about obtaining clear consent for sexual activity and bystander intervention to prevent sexual assault or misconduct. As an ethical person and a university professor, I certainly support efforts to reduce sexual violence on campuses (and anywhere). However, I found the use of the terms “brand” and “marketing efforts” somewhat disconcerting. The. . .

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News source: Talking Philosophy

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